Role: Shooting Director
A fashion editorial film, Shot & Directed by Shimmy in a studio location in Geneva September 2023 - featuring key pieces from The Cartier Archive and, enigmatic model, Aweng Ade-Chuol.
This film was shot for the Dance issue of Sorbet, a quarterly released luxury lifestyle publication based in Dubai.
Styled by Krishan Parmar
Stills Ricardo Abrahao.
Currently in Post-Production
Music Video for "Effortless" K1 Strange, produced in a day by super-duo The FaNatix. There is also a short doc which shows the process in the studio between the artists.
It can be tricky striking a balance between brand and content and ensuring that the Talent comes across authentically - but I think all the elements weaved together petty well for this film - it’s a lot of tongue and cheek and just going to town with the poppy FX and overlays - there’s a lot and it’s a lot : ) but it works!
The Talent were, well very Talented and It was a super fun process to document. Massive props to all for bringing the flavors - quite literally.
Thanks to the mind-blowing PROducer skills of @laurenhavard and a fantastic crew on the day.
A short music branded content Doc I directed for Vice x Pop Tarts featuring my absolute favourite producer duo The Fanatix - was a very fun day documenting the process of making a left field rapper, K1 Strange - POP!!
Watch directors Cut HERE
Role: Director
This was a v fun one to direct Alexa Chung’ with her natural wit and charm and the banging Little Dot Studios team.
Producer Osk
DOP Chris Fergusson
Assistance Sam Lucas
Role: Director
Directed this beauty shoot for Alexa Chungs’ Youtube Channel featuring the inimitable star and her erstwhile pal, make-up artist Lisa Eldridge.
Commission by Sorbet Magazine
Directed and shot by Me - Shimmy Ahmed
#DiorMen #KimJones
—
Video by @____shimmy___
Stylist William Buckley
Production coordinator @megatronicuk
Grooming @charlottekraftmanmakeup
Model @manniaj
I Directed this comedy mini-series for Guardian Labs, featuring hilarious women Jo Enright, Ava Vidal and Shazia Mirza - tackling the often ‘delicate’ subject of female stress incontinence.
The Guardian Labs content is part of TENA’s wider “I Will Be Me” campaign, which aims to create a healthier and more open conversation about the issue of incontinence and female self-image. It continues the journey of the #Ageless campaign, launched in March, which focused on ageing, intimacy and incontinence.
Was very excited to be working on the same campiagn as one of my favourite directors, Jorgas Lanthimos who - Directed the TVC aspect of the same campaign, whilst I took care of the socials.
Commissioned by Nat Fox at Guardian Labs
Co-Written + Directed - Shimmy Ahmed
DOP: Catherine Derry
Producer: Jane Bolton
Editor: Laura Cairney-Keize
DOP: Martin Roach
Gimble Op/Light Tech: James Yeomans
Make-Up: Emily Woods
Cast: Shiva Rachandani
With Thanks to: Gerard Wilson
Commissioned to make a film on the artist @baraj_matthews for by @hitandrun_ltd
In this film Baraj, speaks on his process, inspiration and comments on his discomfort surrounding recent happenings including #covid and #blm.
What is shared in this film feels powerful and relevant, giving insight into the inspirations that motivate the enigmatic artist and his thoughts on Covid and the #BLM “trend”.
Developed and Directed episodes of a new music documentary series for Red Bull. “Check Your DMs” is artist collaborations across the globe and features musicians such as Kida Kudz, Gaidaa, Ryan Hemsworth, DJ Q, Diamond Vargas and Tofubeats among others.
Episode 1 was sadly never broadcast, I can share privately with potential collaborators / clients - please contact shimmyahmed@mac.com to request p/word.
A film for Guardian Labs to featuring design and sustainability influencer Zeena Shah to showcase and inform of the TK Maxx/Cancer Research initiative - Give U Clothes for Good.
Decluttering your wardrobe? How to make some space and do some good with Zeena Shah
Director: Shimmy Ahmed
Executive Producer : Jane Bolton
Production Manager: Carys Duffield
DOP: Catherine Derry
Art Director: Georgia Smith
Post-production: Absolute Post
Sound House : Flesh & Bones Studio
Colour: Adam Clarke
Flame Artists: Carl Godwin-Alvarez , Phil Oldham
Role: Director
Working with the wonderful team at Little Dot Studios
Producer: Osk
DP: Chris Fergusson
Directed some content for the Alexa Chug Youtube channel.
Team Credits Below:
Producer: Osk
DOP: Chris Fergusson
Assistants: Sam and Alex (little dot studios)
January >> March 2019 Directing 4 x films for Adidas
The films, on the subject/s of Identity, Trust, Simplicity and Belonging, featured young people aged from 14 - 20 who were a joy to direct and a highlight of the project.
The productions were part of a larger internal project for the brand and so not for public consumption.
This photo was taken whilst I was doing my directing thing on-set. If you would like to view the final films please contact - Cabell at Fat Lemon
Festive Comedy Content for Spoke London Co-Written/Directed by Shimmy.
Director/Co-Writer - Shimmy Ahmed
Agency Producer/Creative - Emily Jeffery-Barrett
Agency: - Onward
Cinematographer - Will Hanke
Cast
Nimrod Kamer
Ryan Lanji
Phil Wilson
Paul Campion
Nikkita Chadha
Cathy Wilson
Pamela Wilson
Bluebell and Willow Wilson aka The Fresh Kids of East London
Directed by Shimmy
Cam: Will Pine & Julia Brown
Producers: Rude Films and Danielle Wright @ This is mission
#Comedy #drag #lol
I directed this working with DP, Will Skelton for Clearpay socials.
Deliverables were in various formats including 1:1, 9:16 and 16:9 and banners to be seeded out across social channels.
Episode 1 of a 6 part comedy series for Sloggi
Cinematographer: Will Hanke
Art Direction: Penny Mills
Styling: Poppi Clinch
Producer: Fraser Jamieson
Agency: Mullen and Lowe
Client: Sloggi
Episode 1 of a 6 part comedy series for Sloggi
Cinematographer: Will Hanke
Art Direction: Penny Mills
Styling: Poppi Clinch
Producer: Fraser Jamieson
Agency: Mullen Lowe
Client: Sloggi
Episode 3 of a 6 part comedy series for Sloggi
Cinematographer: Will Hanke
Art Direction: Penny Mills
Styling: Poppi Clinch
Producer: Fraser Jamieson
Agency: Mullen + Lowe
Client: Sloggi
Episode 4 of a 6 part comedy series for Sloggi
Cinematographer: Will Hanke
Art Direction: Penny Mills
Styling: Poppi Clinch
Producer: Fraser Jamieson
Agency: Mullen + Lowe
Client: Sloggi
Episode 6 of a 6 part comedy series for Sloggi
Cinematographer: Will Hanke
Art Direction: Penny Mills
Styling: Poppi Clinch
Producer: Fraser Jamieson
Agency: Mullen and Lowe
Client: Sloggi
Episode 4 of a 6 part comedy series for Sloggi
Cinematographer: Will Hanke
Art Direction: Penny Mills
Styling: Poppi Clinch
Producer: Fraser Jamieson
Agency: Mullen + Lowe
Client: Sloggi
Role: Shooting Director
I Shot/Directed this film for ASOS.
Paloma Elsesser opens up about her fears and insecurities for ASOS magazine - Make History edition.
Shot be Shimmy in NYC
Role: Director/Editor
This film celebrates spending time alone and was published on Valentines Day 2016 as Stylist magazines take on a day that so often neglects those not in relationships. Featuring a brilliant ensemble of empowered women who candidly discuss their experiences. The film was very successful reaching over 250k hits on facebook over a weekend.
Touchable version - https://tabularasa-ny.com/pages/video-fashion-week-2017. Include more in-dept interviews with featured influencers shot on VHS.
Directed a series of films, 'Styling Myth Buster' for GHD.
Watch Full Series Here
Accepted as part of Raindance Independent Film Makers Festival 2015 - In 'The Lost Sensations' Category.
Role: Shooting Director #HendrixandBelle
Working with Elle, we created this film for Coops London.
Creative Concept and Direction by Hendrix & Belle (Me + Elle)
Music: by David Lee
Role: Shooting Director
Armed with my camera, I went on some adventures around the Uk to shoot for Mini and the winners experience of 'A Room with A View'
Commercial content for Made.com
A quirky, style guide for the Holiday Season.
Director: Shimmy
Client: Topshop
Shot in Fire Island, New York.
At home with King Krule and family as the teen wonder prepares to release his genre-mashing debut album.
Mini-Doc shot on-set of the music video for Loco Dice and Giggs track "Get Comfy"
Role: Director
Currently in post-production, short film about sculptor, Isabel Case-Borgatta, who at the time of our first meeting in 2013 was aged 94 and living and working at unique, artist residence and community - Westbeth in NYC.
Shot, directed and edited this film for John Varvatos Fashion Show and after-show Party.
Second Camera: Michelle McCabe
Direction/Interview - Shimmy
Role: Director for Wonderland Magazine
Director/Producer: Shimmy
Role: Shooting Director
Commissioned by Paper London, in an ongoing collaboration to shoot a film for the A/W 2013 campaign film.
For this I teamed up with Elle (Hendrix + Belle) and togteher we create this animated film, which was made from cuttings from the mood board and look book.
Role: Shooting Director
Live performance, shot at The Hoxton Bar, London 2010
Password: looksee
Role: Camera/Editor
Shot this BTS on set at London Fields Lido, Hackney. Radio 1's, Nick Grimshaw, doing a Justin Bieber Beauty and The Beat with Sink The Pink.
Role: Director/DP/Editor
'How To...' film - from a series created by Shimmy TV for Hersheson Blow Dry Bars.
Now showing in Sephora stores across Europe and The Middle East
Role: Filmmaker + Photographer
Working with Zak Starkey and Sshh Liguz of The Band Sshh.
I documented studio rehearsals and recording with SShh and prolific session musicians from bands such as The Pretenders (Martin Chambers) and Sex Pistols, (Glen Matlock/Paul Cook)
- Watch here
Role: Director/DP
'How to…' Content created by Shimmy TV for Luxury interiors company House of Hackney.
ROLE: DP/Editor
Various video/photo based content creation; working with the Topshop digital team.
Role: Shooting Director
Commissioned by Mania Mania Jewellery brand to create content around their 2014 'Obscura' collection. Featuring Julia Roitfeld.
Role: Shooting Director/Editor
A film about an app devised by artists Iain + Jane in conjunction with Kurt Schwitter exhibition at The Tate Britain.
Role: Shooting Director/Editor
Directed and shot this piece covering 'Return of the Rude Boy' exhibition at Somerset House. Featuring photographer - Dean Chalkley, Curator - Harris Elliot and Styler - Bevan Ageyman.
Role: Co-Director (Hendrix + Belle)/DP